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About Us

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Our Company

The Food Design Agency has been at the forefront of the food styling, photography and development market since 2008 when Jodi-Ann Pearton founded the company.

Our team works both locally and internationally to bring clients custom made solutions for their culinary innovation needs through our extensive knowledge for food trends, target markets and flavour science.

Why Choose Us?

With an incredible work ethic and sheer determination The Food Design Agency is a world renowned creative food business. The Food Design Agency focusses on and expresses a passion for NPD and R&D as well as food styling and food photography for an extensive number of national and international clients, constantly presenting phenomenal results.

The Food Design Agency offers a tailor made solution for each client on a project basis, we love connecting with our clients ensuring their ultimate goals are achieved and at all times maintaining the upmost levels of service whilst striving to be placed at the forefront of the industry.

Our Process

Research into the clients desired business in order for the project to become a success.
Mood board development with generic headlines and concepts utilising material available off the web to tantalise the imagination of the client and present a concept.
The client selects the desired new product or recipe.
Development and testing of the new product or recipe.
Food styling, photography and videography.
Marketing, roadshows and training. Whichever meets the clients’ requests.
After completion of a project, the result is handed over to the client with a report and the project is closed.

What People Say About Us


David Brown CS Farms

- “Working with The Food Design Agency is an absolute pleasure, they are a passionate and energetic team” -


Jose Dos Passos – Moody Cow

- ”My experience with the agency thus far has been of total professionalism and an enthusiastic attitude. Thank you” -


Kelly Loe

- “The FDA team are great at what they do and go the extra mile to produce quality work to satisfy their customers.I would recommend them above anyone else.” -

Our Team

The Food Design Agency’s team is made up extremely passionate and hard-working members. They all bring something different to the table making our creative brainstorming one of the best. They all have a background in food either from cheffing or consumer sciences.

Team membe



Jodi-Ann Pearton graduated from Silwood Kitchen, one of South Africa’s oldest culinary training schools in 2005, winning every major award available. To work and achieve is Jodi-Ann’s life and this can be deduced from the vast work experience she has built up in her career to date...

Team member


Leandi graduated from the University of Pretoria with a bachelors' degree in Consumer Science: Hospitality Management in 2011...

Team member


Veronica Phetla matriculated from Mmamo kgokolushi High School in Limpopo. She further achieved a diploma in computer literacy through the New Arizona College...

Team membe


Diane Oxford matriculated from Durban Girls High School, where she was an active member of the tennis club. Diane extended her education at Pitmans Institute where she achieved a bookkeeping diploma, graduating with distinction...

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